Why Is Video Content Taking Over? One Thing AI Will Never Be Able To Do...
Jan 17, 2024
Why are all social media channels shifting more and more to video?
Why are most influencers exclusively on video?
Here’s why:
Connection.
We are flooded with information, especially with the introduction of AI-generated content. Video reigns supreme:
Video uses Visual and Audio appeal, which captures attention. Using a face, with a voice, and human mannerisms, you create authentic human connection.
AI can’t create authentic human connection.
Video engages with all 5 senses:
Visual
Audio
Taste, Smell, and Touch are often visually represented in video and can help you recall similar past experiences.
Video especially resonates with emotions and conveys complex ideas much more effectively.
Video content increases understanding and retention for the mind of the consumer. Video offers more effortless consumption and accessibility. Social Media is proof of this.
All of Social Media has shifted to video content with significantly higher visibility and engagement, fostering a Personal Connection between creators and viewers.
With a wide a variety of formatting and editing styles, there is a creative playground to cater to differing preferences. Mobile Compatibility seals the deal, allowing content consumption on the go.
While text remains essential, the immersive experience of video has become the preferred choice for consumers.
At Virtual Storytellers, we help businesses create captivating content 100% virtually, at a very low cost.